Brief

Litter, dog fouling, graffiti, fly-tipping, abandoned cars - all of these things ruin the appearance of our towns, villages and open spaces. The 'Clean Sweep' campaign aims to raise awareness of the problems and we were challenged by South Lanarkshire Council to create a visual campaign that would make people stand up and be counted and also make them aware of the penalties involved.

Solution

We created powerful imagery from our two-day photo shoot that enabled us to design a thought provoking advertising campaign that is a visual encapsulation of our clients brief. From the designs we created eight pieces of artwork which have been utilised on various media throughout South Lanarkshire including 48 sheet trailer ads.

Result

South Lanarkshire Council are delighted with the end result and are sure the campaign will assist them in achieving there environmental goals.